Television..the "cool" medium

I do agree with Marshall McLuhan when he says that the medium is just as important as the message. When he explains the inner logic of the medium it reminds me if what I unknowingly do while listening to the radio or reading the newspaper; at times I will ignore certain factors in an ad or commercial because it is too ‘”slow for me”. I am more of a television person so I expect the information to be presented visually as well as quickly and directly. I also agree that the television is a “cool” medium. I believe this to be true because television not only gives you content visually but it also stimulates your auditory system as well. Television is simple and requires us to fill in the missing information and make judgments based on it. It also requires less from the audience while other mediums such as radio or newspapers require the reader or listener to participate more in order to gain information.